Imagine you own one of the most prestigious cruise lines in the world and you are looking to expand your business. You decide to order a brand new ship, one that is larger than your existing vessels. Now, will you build a ship that is "revolutionary", with lots of new gadgets and facilities that will wow and dazzle new guests but might well turn away your existing clients? Or will you stick to your original concept and choose for a more "evolutionary" ship? Soon after boarding the brand new Silver Spirit at Monte Carlo, Monaco it is clear that the owners of Silversea Cruises have chosen for an "evolution" rather than "revolution" and closely follow the look and feel of their other boutique ships.
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